Bhagwan: Oudh Masala, Arabian Oudh
These two packs were ordered directly from Bhagwan at the end of 2023. Arabian Oudh was for Max. Back then, a 15g pack (approx. 6 sticks) cost €5.95, but they have since been reduced to €4.95, which results in an approximate price per stick of €0.83.
Oudh Masala were priced at €6.95 and have also dropped by one Euro since. The 15g in my pack corresponded to 8 sticks, so about €0.74 per stick.
I am combining the reviews because I find the two varieties related, and because Max and I noticed something with both of them: they smell significantly better if you let them ‘air out’ for a while.
After Max left a half-burned stick of Arabian Oudh in his holder, we noticed about a month later that it had lost the volatile notes that had always bothered us a bit. They also smelled more rounded, and the oudh or agarwood character had become much clearer.
As a result, we took all the remaining sticks of both varieties out of their packagings and left them lying open for a month.
Disclosure: Due to my history and friendly relationship with Eugene, the owner of Bhagwan Incense, I would like to point out that I cannot write reviews of this brand with complete impartiality. I write a lot of the Bhagwan reviews based on samples that were given to me – these are labelled accordingly.
All reviews are unpaid and reflect my honest opinion, but you are welcome to consider them as advertising.
Oudh Masala
For a while, Eugene sold two versions of this scent (here‘s his blog entry on it). Now, in October, Eugene will once again travel to India, and he’s going to procure an earlier recipe version of Oudh Masala, which he likes better. This version will finally replace the one currently sold in the shop.
This review refers to the current variant that is still available in the Bhagwan line-up. He describes the scent as follows: “A pure work of art, a harmonious ensemble of precious agarwood, pinewood, mint, and some distant hints of leather and tobacco.”
I ordered Oudh Masala hoping they would smell like the Padma Store sample of Happy Hari – Oudh Masala, which is also mentioned in the description. Unfortunately, they are significantly different. (Later, I had to find out that the regular packs sold at Padma Store also smell different from the single stick in the sample set. But more on that in a bit.)
The raw smell of the sticks is menthol-like and earthy-musty, which in combination reminds me a bit of tea tree oil. The minty note has disappeared since I let the sticks air out, which isn’t necessarily a bad thing.
When lit, the scent is very typically oudh-y. It is the kind of oudh note that I occasionally catch in (men’s) perfumes, although Oudh Masala doesn’t have a cologne smell as I have found in other incense sticks of the Oudh genre.
The scent is only slightly sweet. The sweetness has something balsamic about it, but overall the smell seems quite dry to me. It is a powdery woodiness combined with the deep, dark notes of oudh, which are so uniquely spicy-aromatic that one must know the smell to understand what is meant.
Character-wise, I find the scent calm and composed. It exudes a kind of prudent seriousness that can be quite soothing and grounding.
I think airing out has done these sticks good as well. The difference is not as significant as I feel it is with Arabian Oudh, but I like them better now too.
In general, with Oudh Masala, I have the impression that the scent quickly becomes overpowering. They smell very interesting and pleasant for a few minutes, but then I perceive the smell as increasingly dull and find it almost stuffy at some point. I suspect it is the dry aspect that causes this. The after-smell, on the other hand, is very interesting and pleasant.
I also observed that the effect is temperature-dependent. Cooler summer weather seems to suit the scent the best.
Arabian Oudh
Before airing them out, I liked Arabian Oudh less than Oudh Masala. They had a strange, obtrusive note that was both slightly alcoholic and sour. Max described it as ‘ferment-y’, which I find quite fitting. They also had a bit of the cologne-like smell that I don’t particularly like in incense sticks.
Now, after airing out, I find the scent much rounder and well-balanced. It no longer smells perfumey, though one could still compare it to an attar.
Arabian Oudh is sweeter than Oudh Masala. I find its scent richer, rounder, and somewhat livelier.
Its fragrance is also relatively dark, deep, and slightly earthy, but much more balsamic than Oudh Masala, though a certain powdery dryness is also present. I find this dryness to be better balanced in Arabian Oudh.
The specific oudh character is spicy. I find slight hints of Magenbrot spices like mace in it, which are further enhanced by the sweetness. At the same time, the scent also offers something fresh and cooling, in a way that I’ve only found in oudh or agarwood incenses.
Interestingly, both Max and I occasionally find a slight coniferous scent in Arabian Oudh, even though only Oudh Masala‘s description mentions pine.
Arabian Oudh is very potent as well, and benefits from plenty of fresh air. It’s around 20°C today, which seems to suit the scent nicely.
I now like Arabian Oudh. When I have a stick burning in the background, the scent makes me lift my nose and sniff for it every now and then because the fascinating oudh aroma inevitably draws my attention.
However, I don’t think I would repurchase it.
Besides these two, there is also Oudh Majestic in Bhagwan‘s assortment, which excites me significantly more than these two.
Additionally, this year (2024), the varieties Imperial Oudh, Royal Oudh, Assam Agarwood, as well as Oudh & Rose and Amber Oudh have been added, which I still need to familiarize myself with.
A Personal Note on Agarwood and Oudh
Oudh, or agarwood, has gained increasing popularity in recent years, and I think the hype has still not reached its peak. There are people for whom agarwood is the only true incense, and who do not want to use anything else. I can understand the fascination, as agarwood offers an impressive olfactory range. Nevertheless, I am generally rather put off by such trends.
I am curious to explore the diversity of agarwood (as a raw material) and Oudh scents, but for me, it is just one of many wonderful incense materials or fragrance genres.